Launching a New PACE Center?
Start With a Real Marketing Plan

Opening a new center means more than ribbon-cuttings and flyers. You need a plan. One that maps to your enrollment forecast, works within your budget, and reflects how people actually discover and choose PACE.

We create that plan with you. And we don’t stop at strategy—we help you execute it.

A Marketing Plan You Can Actually Use

We don’t drop in with a slide deck and disappear. We build a working, cross-channel marketing plan aligned to your go-live date, monthly enrollment goals, and staffing readiness. It’s grounded in real data—ZIP codes, demographics, media costs, local referral capacity—and created with your leadership and outreach teams.

No boilerplate. No jargon. Just the roadmap you need to launch strong.

Built for Your Forecast. Built Within Your Budget.

We begin with your census targets and work backwards. How many enrollments do you need by month 3? Month 6? What budget do you have for outreach, advertising, and intake support?

We translate those answers into a plan that blends digital, print, community, and media channels—paced to your rollout and grounded in what you can sustain.

Created in Full Collaboration With Your Team

This is not a handoff. We work alongside your team from Day 1 to develop the messaging, the channels, the creative assets, and the calendar that make sense for your market. We listen. We iterate. We test. And we deliver a plan that your board, staff, and enrollment team will recognize and rally around.

Why This Matters

PACE organizations don’t have time to guess. Marketing is not a flyer and a Facebook ad. It’s a system. Done right, it builds trust, drives referrals, and helps your team enroll the right people, faster.

With a professional marketing plan, you get:

Strategic clarity from day one
Predictable marketing spend
Campaigns that support your operational capacity
Materials your team is proud to use
Buy-in from leadership and staff

Ready to Launch With Confidence?

We’ve built launch plans for new PACE centers, new markets, and expansion ZIPs across the country. If you're opening a center—or trying to fill one—we can help you build a campaign that actually works.

Let’s plan it together.