2025 News: Generations Now is the Agency of Record for Kansas PACE

We are proud to create an omni-channel advertising, marketing infrastructure and enrollment training program for the state-wide Kansas PACE consortium.

This isn't just outreach. It's behavior-driven enrollment strategy.

Advertising + Media Campaigns for PACE

Full-service creative, targeting, media buying, and reporting—for the PACE audience.

We don’t just understand the PACE audience. We reach them—with ads that run, calls that come in, and referrals that convert.

Paid Search Advertising

We run real Google Ads campaigns with real results.

We write the copy, configure the targeting by ZIP code, build the landing page, set up the tracking, and deliver monthly reports showing what converted. You get real-time performance data and HIPAA-safe lead delivery—without learning the back end of AdWords.

Social Advertising

We plan, place, and manage paid social campaigns in English and Spanish.

We handle audience building, copywriting, design, testing, and budget management—along with translations and creative tailored for cultural nuance.

Direct Mail

We write, design, print, and mail. All managed for you.

We use real data—Medicare Advantage and Medicaid dual eligibility maps, ZIP-level demographics, and past referral patterns—to send smart mail to the right households. We handle targeting, copy, design, print production, and mailing.

Print Advertising

We place your ads in community newspapers, newsletters, and more.

We tailor the message to the audience, handle ad placement and creative deadlines, and make sure the copy gets approved before it hits the press.

Over-the-Air and Cable Television

Let us create a television commercial campaign that makes your phone ring. With our production partners, we guide the creative and delivery of television commercials that build awareness, curiosity and action for PACE.

Video and Streaming

For digital advertising and organic social media, Generations Now produces high-quality creative videos with super-fast turnaround. We create and test multiple creative concepts to find your audience's attention.

We handle concept, scripting, production, compliance approval, and placement—whether it’s a 30-second YouTube pre-roll ad in your service area, or a Spanish-language streaming campaign targeting dual-eligible households on Roku, Tubi, or Hulu.

Outdoor Advertising

Bus ads. Shelters. Benches. Billboards. Wrapped vans.

We plan and place outdoor campaigns in your service area—timed with outreach pushes, new launches, or underserved ZIPs. Every asset is designed in-house and reviewed for compliance.

Landing Pages and Conversion

Every ad drives somewhere. We build the page that gets the call.

Dedicated, campaign-specific landing pages with smart copy, tracked calls, HIPAA-compliant lead forms, and Spanish-language toggles.

Call Tracking and Lead Routing

We track calls, clicks, and conversions—and deliver leads to your team, fast.

You’ll know exactly where leads came from and what ad got their attention. We support multiple routing options depending on your intake setup.

Monthly Reporting

No mystery numbers. Real results.

You get a live dashboard and a clear monthly report showing ad spend, click-through rates, conversion volume, and insights for optimization.

This is What a Real Campaign Looks Like

Strategy. Creative. Execution. Reporting. All in one place, all aligned to your PACE enrollment goals.

Ready to launch a campaign that performs?

We know who makes the decision—and how to reach them

PACE enrollment isn’t one-size-fits-all. Some decisions start with a caregiver. Some with a case manager. Sometimes it’s the participant herself. Our campaigns are built around the real dynamics that lead to enrollment—and delivered through the media channels that actually reach those people.

We don’t guess. We run ads. We track leads. We get people to call you.

We project manage everything and report it all

We know PACE, and we know you don't have the time to manage your agency. We project manage ourselves, and we call you in for CMS compliant reviews of marketing messages and materials.

We also report results, every month (or every week if you want). In-depth detailed reporting so you know what is happening and have the data at your fingertips.

We don’t guess. We test.

Our clients love our Rapid Fire Testing model. We don't rely only on our experience and yours. We test messages with your audience -- we can turn around tests in 48 hours, without expensive focus groups. This way, you know you are going with a message that connects. Your service area is unique. Don't copy-and-paste ads from other PACE organizations.