Lisa LaMagna, Senior Strategist


“I believe we create the future with the words and images we put forth into the world. My mission is to improve people's lives by connecting them with products and services that bring them joy.”

Generations Now clients express appreciation for Lisa’s unfettered thinking and support in creating strategies and accountable action plans. Lisa brings a deep reservoir of experience and up-to-date knowledge in digital marketing, high-stakes public relations, corporate communications, executive communications, fundraising, investor relations and social media.

Her shared accomplishments with companies range from go-to market strategies, digital marketing build-outs, managing critical public relations issues, coaching executives on communications, and implementing social media campaigns.

Client experience includes On Lok Lifeways, Center for Elders’ Independence, Oneva Concierge Care, California Health Report, Bain & Company Healthcare and California College of Ayurveda, Ernst & Young, GG&H Financial Advisors, Kaye Scholer Law, Microsoft, Regeneron, Seagram,, Turner Broadcasting, Turnstone Capital, Univision, and Viacom.

Lisa managed strategic investor relations, public relations and crises for publicly traded companies at Abernathy MacGregor Group, Robinson Lerer Montgomery, and Bozell Sawyer Miller Group.

Lisa earned a Bachelor of Science in Management and Finance at the State University of New York at Buffalo, and studied advanced finance at Pace University in New York City.

Lisa lives with her husband in Oakland, California.

Giving back through volunteer, advisory and hands-on community work

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