Generations Now Weekly

media reporting

What Millennials Inherited

The well-being of female Baby Boomers was 66% higher than their mothers in terms of economic equality, health and overall well-being. Gen X women are 2% better off than their mothers. Millennial women are struggling more than their mothers did, and are 6% worse off.

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Photo of Flag with Stethoscope from Generations Now Oakland Marketing Agency Lisa LaMagna

Just the Facts, Ma'am. A Plain English Interpretation of the House Bill.

The House Bill. If the House Bill were voted into law, this is how healthcare funding would change: End insurance subsidies to 10.5 million middle-income families. End out-of-pocket subsidies to people earning <$30,000. Replaces subsidies with tax credits of $2,000-$4,000. Allow insurance companies to sell policies that exclude: mental health maternity hospitalization prescription drugs Charge 30%

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Marketing Personas, Aging Tech, and The Week's News in 50+

​Marketing Personas for Aging Services 80 year old family caregivers The sandwich generation is older. Now it’s retired people caregiving for elderly parents. The very old are the fastest-growing group in most developed countries, with an expected increase of +51% of elders age 80+ between 2010 and 2030. Two-thirds of these very old have advanced-aged children, who typically

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photo of many people around table with computers to illustrate marketing to generations of tech users

Marketing to the Generations

Tech marketing to the generations We tackle tech marketing to the 50+ generations this week in our post “Tech Company Valuation is Destroying Your Marketing.” Companies should not focus on their technology, and not focus on their products. Instead, for the 50+ generations, they should focus on the life benefits of using the product or

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Obamacare 2.0, Un-Marketing Videos, Fears + Flight

[vc_row][vc_column][vc_column_text] Politics Dems Obamacare victory will be under pressure. The GOP’s failure of “Repeal and replace” showed the united strength of the conservative Freedom Caucus. 28 of 30 Freedom Caucus members agreed to vote together, no matter what. They wanted to repeal mandating coverage of people with pre-existing conditions and allowing young adults to stay on

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Budget Reverberates Through Generations

Federal Budget Trump redefining the role of Federal vs State government President Trump’s budget declares that his proposed cuts are designed “to redefine the proper role of the Federal Government.” His “skinny” budget reduces pork programs, programs with bipartisan support; and programs supported by people in his own Cabinet. Politico. Nice to have? Or need to

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AARP takes on Trumpcare, and more 50+ news

Healthcare:  Trump likely to tweet, “Terrible CBO Forecast” Trumpcare “merciless” against seniors The Congressional Budget Office is independent of partisan politics. Their analysis predicts the House Bill, aka Trumpcare, will cut Medicaid $880 billion over 10 yrs, and 14 million will lose coverage compared to Obamacare. “Merciless” — People aged 50 to 65 with modest incomes

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