Generations Now Resources

Senior Housing and 50+ News The cure for sameness Latitude Margaritaville will be a 55-plus community in Daytona Beach. Formed ...

When speaking to family caregivers, people with good intentions often say the wrong things. Here are highlights from ...

Marketing to 50+ How to appeal to generativity -- the desire to leave the world a better place ...

What is Generativity? You never actually own a Patek Phillipe. You merely look after it for the next ...

This is 63: Boomers change aging Many boomers will not go gently into the dark night. They maintain ...

[vc_row][vc_column][vc_column_text] This Chair Rocks! Optimism in aging Hear the funny and fierce Ashton Applewhite dispel myths about late ...

[vc_row][vc_column][us_single_image image="1513" size="us_img_size_1"][vc_column_text] Aging is a Women's Issue Women are Front Line of Silver Tsunami The average 80 year ...

[vc_row][vc_column][us_single_image image="1501" size="us_img_size_1"][vc_column_text] Aging Tech that does caregiving tasks and improves socialization is being used by agencies, communities. Today's ...

[vc_row][vc_column][us_single_image image="1485" size="tnail-1x1" align="center"][vc_column_text] People trust social media more than you. Or me. For the first time in ...

True "value" comes from inspiring customers, not just serving a checklist of needs. Can you differentiate your service by ...

[vc_row][vc_column][vc_column_text] Scratch the corners of someone's mind with bold ideas. Actionable books top my list of gifts for clients ...

Sales & Marketing Marketing automation generates leads Email marketing is the first baby step towards marketing automation. 80% of ...

[vc_row][vc_column][vc_column_text] Sales & marketing to 50+ consumers. Boomers shift spending patterns, seek value at every price. The biggest ...

[vc_row][vc_column][vc_column_text] Has pharma wasted decades and billions? [/vc_column_text][vc_column_text] Alzheimer drugs may take new direction [/vc_column_text][us_single_image image="1359" size="medium" align="center"][vc_column_text]Alzheimer's drug "sola" ...

Middle-class boomers will experience an even greater squeeze on their financial lives: The equity in their homes is ...

Money is pouring into biometric testing and home care franchising. The future of aging is not all puppies and ...

[vc_row][vc_column][vc_column_text] How millennials will be buried You know an idea has reached some critical mass when it faces ...

[vc_row][vc_column][vc_column_text]This week: Institute of Aging unleashes ageless art. Highlights from Aging 2.0 Optimize in San Francisco. Virtual daughter ...