Generations Now Resources

photo of many people around table with computers to illustrate marketing to generations of tech users

Marketing to the Generations

Tech marketing to the generations We tackle tech marketing to the 50+ generations this week in our post ...
Read More →
word cloud of many words relevant to tech company valuation

Chasing Tech Company Valuation Can Destroy Your Marketing

Today's aging in place companies have opportunities for investor funding that did not exist a decade ago. Founders and ...
Read More →
Photo of metal wheels of victory and defeat

Obamacare 2.0, Un-Marketing Videos, Fears + Flight

[vc_row][vc_column][vc_column_text] Politics Dems Obamacare victory will be under pressure. The GOP's failure of "Repeal and replace" showed the united ...
Read More →
illustration of budget impact

Budget Reverberates Through Generations

Federal Budget Trump redefining the role of Federal vs State government President Trump’s budget declares that his proposed ...
Read More →
Photo of man trying to escape to show fear

Trust vs. Fear: This Week in the 50+ Market

Trust in "nursing homes" is low. CNN reminds us why. Investigative reporting reveals that seniors are justified in ...
Read More →
Photo of Margaritaville Home Page

Senior Housing and 50+ News

Senior Housing and 50+ News The cure for sameness Latitude Margaritaville will be a 55-plus community in Daytona Beach. Formed ...
Read More →
senior man laughing with younger woman

Speaking to Family Caregivers

When speaking to family caregivers, people with good intentions often say the wrong things. Here are highlights from ...
Read More →
Photo of Niagara Falls Frozen in Winter

The Week in 50+ Business — Generations Now Weekly

Marketing to 50+ How to appeal to generativity -- the desire to leave the world a better place ...
Read More →
Photo from Generations Campaign by Patek Phillippe

Appealing to Generativity in Marketing to the 50+ Customer

What is Generativity? You never actually own a Patek Phillipe. You merely look after it for the next ...
Read More →
Photo of Christie Brinkley Headshot

This is 63: Boomers Change Aging & News in 50+ Market

This is 63: Boomers change aging Many boomers will not go gently into the dark night. They maintain ...
Read More →
Silver Tsunami of aging

Optimism in Aging vs. The Silver Tsunami

[vc_row][vc_column][vc_column_text] This Chair Rocks! Optimism in aging Hear the funny and fierce Ashton Applewhite dispel myths about late ...
Read More →
Photo of 3 women at Womens March in January 2017

Aging is a Women's Issue

[vc_row][vc_column][us_single_image image="1513" size="us_img_size_1"][vc_column_text] Aging is a Women's Issue Women are Front Line of Silver Tsunami The average 80 year ...
Read More →
Photo of robot helper and caregiver for aging

Aging Tech Finds Commercial Customers, Medicare Change You May Not Know

[vc_row][vc_column][us_single_image image="1501" size="us_img_size_1"][vc_column_text] Aging Tech that does caregiving tasks and improves socialization is being used by agencies, communities. Today's ...
Read More →
mother and son using smartphone

In Social Media We Trust

[vc_row][vc_column][us_single_image image="1485" size="tnail-1x1" align="center"][vc_column_text] People trust social media more than you. Or me. For the first time in ...
Read More →
Photo of man in wheelchair on beach

Spiritual and Emotional Needs of Older Adults — Generations Now, January 8, 2017

True "value" comes from inspiring customers, not just serving a checklist of needs. Can you differentiate your service by ...
Read More →
photo of books as inspirational gifts for smart thinkers

Inspire with Smart Gifts They'll Love

[vc_row][vc_column][vc_column_text] Scratch the corners of someone's mind with bold ideas. Actionable books top my list of gifts for clients ...
Read More →
graphic generations now weekly marketing agency oakland california

Community Healthcare, Tech for Aging, Marketing Automation

Sales & Marketing Marketing automation generates leads Email marketing is the first baby step towards marketing automation. 80% of ...
Read More →
photo of baby boomer couple with shopping bags

Sales, Marketing, Senior Living, Finance and Healthcare: Generations Now Weekly, 12/4/2016

[vc_row][vc_column][vc_column_text] Sales & marketing to 50+ consumers. Boomers shift spending patterns, seek value at every price. The biggest ...
Read More →
Scroll to Top