Generations Now Blog

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Marketing to the Generations

Tech marketing to the generations We tackle tech marketing to the 50+ generations this week in our post ...
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Chasing Tech Company Valuation Can Destroy Your Marketing

Today's aging in place companies have opportunities for investor funding that did not exist a decade ago. Founders and ...
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Obamacare 2.0, Un-Marketing Videos, Fears + Flight

[vc_row][vc_column][vc_column_text] Politics Dems Obamacare victory will be under pressure. The GOP's failure of "Repeal and replace" showed the united ...
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Budget Reverberates Through Generations

Federal Budget Trump redefining the role of Federal vs State government President Trump’s budget declares that his proposed ...
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AARP takes on Trumpcare, and more 50+ news

Healthcare:  Trump likely to tweet, "Terrible CBO Forecast" Trumpcare "merciless" against seniors The Congressional Budget Office is independent of ...
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Trust vs. Fear: This Week in the 50+ Market

Trust in "nursing homes" is low. CNN reminds us why. Investigative reporting reveals that seniors are justified in ...
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Senior Housing and 50+ News

Senior Housing and 50+ News The cure for sameness Latitude Margaritaville will be a 55-plus community in Daytona Beach. Formed ...
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Speaking to Family Caregivers

When speaking to family caregivers, people with good intentions often say the wrong things. Here are highlights from ...
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The Week in 50+ Business — Generations Now Weekly

Marketing to 50+ How to appeal to generativity -- the desire to leave the world a better place ...
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Appealing to Generativity in Marketing to the 50+ Customer

What is Generativity? You never actually own a Patek Phillipe. You merely look after it for the next ...
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