Generations Now Resources

How does PACE compare with Medicare Advantage, when it comes to health outcomes? Play Video Let's compare outcomes ...

Missing 80% of these customers? If you're not explicitly marketing to LGBTQ+ boomers and seniors, then you are implicitly ...

Our services for Facebook and Instagram advertising to seniors: Plan Your Goals-Based Budgeting Advertising Strategy & Planning Produce ...

2023 is the year that 50+ services - senior living, home care and health care - must update ...

Are you excited to grow up so you can move to "senior living?" We just read another report ...

In senior care marketing, there is so much that is off-camera. We believe that if prospects saw reality, ...

How old you "feel" is Cognitive Age. As teenagers, we "feel" older. In our 20s and 30's, we ...

Awareness is the top of the marketing funnel. Understanding customer awareness deepens our empathy for the individual customer. Many ...

Why is building rapport is the first step in every sales conversation, and how do you do it ...

Lisa LaMagna, Senior Strategist Generations Now clients express appreciation for Lisa's unfettered thinking and support in creating strategies ...

Marketing nostalgia -- nostalgia as an explicit quality -- connects older adults to people and events that have ...

Etrade's Super Bowl commercial portrays working elders as ridiculous and embarrassing. How pathetic, Etrade shows us, for older ...

Your messaging can be more memorable, and more credible, when reorganized using the Rule of 3 in our ...

Healthcare Senate Republicans are drafting a healthcare bill without public hearings, behind closed doors. 8 senators spoke to ...

You don’t need to restructure the company to use Agile Marketing for your next project. Agile Marketing is ...

The House Bill. If the House Bill were voted into law, this is how healthcare funding would change: ...

Health Life in the Blue Zones: Is dementia a function of diet & lifestyle? In this town in ...

​Marketing Personas for Aging Services 80 year old family caregivers The sandwich generation is older. Now it’s retired people ...