Generations Now Resources

In senior care marketing, there is so much that is off-camera. We believe that if prospects saw reality, ...

How old you "feel" is Cognitive Age. As teenagers, we "feel" older. In our 20s and 30's, we ...

Awareness is the top of the marketing funnel. Understanding customer awareness deepens our empathy for the individual customer. Many ...

Why is building rapport is the first step in every sales conversation, and how do you do it ...

Lisa LaMagna, Senior Strategist Generations Now clients express appreciation for Lisa's unfettered thinking and support in creating strategies ...

Marketing nostalgia -- nostalgia as an explicit quality -- connects older adults to people and events that have ...

Etrade's Super Bowl commercial portrays working elders as ridiculous and embarrassing. How pathetic, Etrade shows us, for older ...

Your messaging can be more memorable, and more credible, when reorganized using the Rule of 3 in our ...

Healthcare Senate Republicans are drafting a healthcare bill without public hearings, behind closed doors. 8 senators spoke to ...

You don’t need to restructure the company to use Agile Marketing for your next project. Agile Marketing is ...

The House Bill. If the House Bill were voted into law, this is how healthcare funding would change: ...

Health Life in the Blue Zones: Is dementia a function of diet & lifestyle? In this town in ...

​Marketing Personas for Aging Services 80 year old family caregivers The sandwich generation is older. Now it’s retired people ...

Tech marketing to the generations We tackle tech marketing to the 50+ generations this week in our post ...

Today's aging in place companies have opportunities for investor funding that did not exist a decade ago. Founders and ...

[vc_row][vc_column][vc_column_text] Politics Dems Obamacare victory will be under pressure. The GOP's failure of "Repeal and replace" showed the united ...

Federal Budget Trump redefining the role of Federal vs State government President Trump’s budget declares that his proposed ...

Trust in "nursing homes" is low. CNN reminds us why. Investigative reporting reveals that seniors are justified in ...